A mini-course for business owners with something game-changing to offer
Get fundamentally clear on your message
Be consistent in all your communication
Halve your future content creation efforts

Writing BUSINESS copy before you have a central messaging blueprint is like
building a house with no architectural plan.

Your message is messy, leading to low and unpredictable conversion
Your communication is disjointed and therefore your brand is not recognisable
Every collateral you create requires fresh thought on the messaging - highly inefficient


A central blueprint for all your communication

Get fundamentally clear on your message
Become consistent in all your communication
Halve your future content creation efforts
When you separate your message into its fundamental chapters, you will always know the core of what you're trying to say.
The way you say it may vary, but the essence of what you're saying stays consistent, making your message simple & catchy.
Knowing what you're fundamentally saying means you can focus your energy on how to say it depending on your audience, context & goals.
Here's what you get in the mini-course:

A detailed e-book that walks you, step by step, through how to untangle your message into its fundamental chapters

A customisable Core Message Map to bring it everything into one place, visually.

6 examples of different companies' Core Message Maps to internalise your learnings 

(including the Core Message Map that this landing page is
 based on)
Your What & Hows


Take it at your own speed

​No previous copywriting or messaging experience needed

​Works for both overall company messaging as well as individual products/services

Untangle Your Business Core Message

OptivityNow (a consultancy in the customer service space), closed two “massive long-standing dream deals” and expanded their team

DiningTek, a tech start-up in the dining industry, won three major pitch competitions with up to $80,000 prizes

DGLegacy (a tech product in the asset management space), saw “exponential growth” in the number of sales since re-doing their website

Continuous IT (an IT services company), “aligned and re-inspired” their entire team

Danielle Cobo (an elite career coach) got clear on the structure of her keynotes and book


Canton Marketing (a marketing consultancy) went into a period of “huge growth” which led to their acquisition 18 months later. “We already had great people and products. What was missing was the messaging to stand out from the crowd” says the CEO Rob Webster

Client Results

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What makes it so different?

The most actionable core message framework on the market
Most people understand the importance of a message to a company's communication strategy but there are very few resources dedicated to it. Popular frameworks like Storybrand, or "discovery processes" used by copywriters tend to lack depth. Designated core message processes used by agencies or other message architects tend to result in a 20+ page book that's too chunky to get used in the long term. This mini-course is designed to give you an easy-to-follow structure to create a single-page, everything-in-one-place bible of your foundational message.
Created by a full-time messaging architect
Although Alara Vural does not come from a marketing background she does have is a very specific skill that's been tested and proven in the marketing world with 100+ businesses, from local startups to global enterprises, in all sorts of industries and with all sorts of business models... The skill of taking complex concepts and breaking them down into digestible & actionable components. 

Over her years of iterations, she distilled her skill into a reliable system that she used with all of her clients. With this guide, she has finally formulated her thinking into a repeatable framework; allowing even someone with zero messaging experience to untangle their own core message. 

When you get your foundations right the rest of the journey feels lighter

Higher ROI for all your marketing efforts

Internal alignment

Increased passion and clarity for your own offering


Contact Me

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