IF THE MESSAGE IS WRONG, your marketing CHANNELS DON't Matter
Untangle your FoundaTIONAL message
The central blueprint for all your communication
Map out your Key Chapters
Create a Core Message Map that neatly displays your message chapters so you never overwhelm your audience with a messy information dump.
Build your Core Story Flow
Organise your chapters into the most impactful flow for your business that becomes the underlying story behind all your communication.
Here's what you get in the mini-course:
The Untangle your Core Message E-book
The Build your Strategic Narrative E-book
Your Core Message Workbook - including your Core Message Map & Strategic Narrative Template
6 example companies' Core Message Maps
Create a Message that WORKS...
...that makes all your communication efforts consistent
...while halving your future content creation efforts
OptivityNow (a consultancy in the customer service space), closed two “massive long-standing dream deals” and expanded their team
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DiningTek, a tech start-up in the dining industry, won three major pitch competitions with up to $80,000 prizes
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DGLegacy (a tech product in the asset management space), saw exponential growth in the number of sales since re-doing their website
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Canton Marketing (a marketing consultancy) went into a period of “huge growth” which led to their acquisition 18 months later. “We already had great people and products. What was missing was the messaging to stand out from the crowd” says the CEO Rob Webster
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Danielle Cobo (an elite career coach) got clear on the structure of her keynotes and book
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Continuous IT (an IT services company), “aligned and re-inspired” their entire team
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Client Results
DESIGNED FOR CONVENIENCE
Take it at your own speed
​No previous copywriting or messaging experience needed
​Works for both overall company messaging as well as individual products/services
What makes it so different?
The most actionable core message framework on the market
Most people understand the importance of a message to a company's communication strategy but there are very few resources dedicated to it. Popular frameworks like Storybrand, or "discovery processes" used by copywriters tend to lack depth. Designated core message processes used by agencies or other message architects tend to result in a 20+ page book that's too chunky to get used in the long term. This mini-course is designed to give you an easy-to-follow structure to create a single-page, everything-in-one-place bible of your foundational message.
Created by a full-time messaging architect
Although Alara Vural does not come from a marketing background she does have is a very specific skill that's been tested and proven in the marketing world with 100+ businesses, from local startups to global enterprises, in all sorts of industries and with all sorts of business models... The skill of taking complex concepts and breaking them down into digestible & actionable components.
Over her years of iterations, she distilled her skill into a reliable system that she used with all of her clients. With this guide, she has finally formulated her thinking into a repeatable framework; allowing even someone with zero messaging experience to untangle their own core message.
