FIND YOUR ROAR
Messaging Architect, working with founders and marketing executives of groundbreaking companies to transform their business message from underwhelming to impactful.
Irrefutable clarity
Strong emotional pull
Memorable narrative
You didn't BUILD A SUPER BUSINESS
just to do a "meh" job aT TALKING ABOUT IT
Too confusing?
Requires too much mental energy because it's either too in the weeds or too high level.
Too soul-less?
Fails to engage the action-centre of the brain with all facts & no emotion. Boring & generic.
Too self-centric?
Disengages the audience by playing the hero & making your audience the victim.
ARCHITECHT YOUR MESSAGE
A great message is impossible to misunderstand and irresistible to act on
1. Irrefutable clarity
Answer your audience's top questions with a series of ah-ha moments. For that, we need to first untangle your message.
2. Strong emotional pull
People make decisions based on how they feel and then back it up with logic. For that, we need to get clear on your WHY.
3. Memorable narrative
When you tell a story where the audience is the hero and you their guide, you speak their language and that's worth their attention!
WAYS TO WORK WITH ME
Mini-Course
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A great starting point for anyone who wants to learn how to untangle what they're trying to communicate
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A detailed guidebook & an interactive worksheet
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£500
Done-for-you
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Great for organizations with multiple players who'd like to be involved in the message creation.
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A combination of workshops, customer interviews, creation of a Core Message Map and company narrative, message testing & team coaching.
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Prices range between £10-25K.
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A more budget option for smaller companies
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A hybrid solution of a self-guided online course & 1-1 or group coaching to get clear on your core message and apply it to key collateral.
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Prices range between £5-10K.
Done-with-you
IS MESSAGING THE RIGHT THING TO FOCUS ON RIGHT NOW?
Think of all your marketing efforts as a music concert.
Your basic event logistics
The venue, the date, your audience type, the genre... Most companies know this, as it's critical to their business. But it's not very useful on its own.
1. POSITIONING
The songs you're playing
It's what people are here for. Without it, you make your songs up as you go along - low chance of a successful event!
2. MESSAGING
The entire look & feel of the concert
From lighting, to stage decoration to dress code, you're selling a feeling. This elevates your audience's percepti
3. BRAND IDENTITY
The performance
All about finding ways to engage and really sell the songs to the audience. This is very important but without the other elements, it falls apart.
4. COPYWRITING
Jumping to the last two, often results in low ROI. Focus on them in order.
Can I hire one person to do it all?-
There are plenty of people/agencies that will say they can do it all and charge you a pretty penny for if. But would you trust one person to do the event logistics, song composition, lighting AND performance? Then don't do it with your marketing.
WHAT PEOPLE SAY
"I've worked with a lot of consultants in my career so far, but I'm truly impressed with Alara's passion, expertese & personality"
— Peter Minev, DGLegacy
