FIND YOUR ROAR

You didn't BUILD A SUPER BUSINESS
just to do a "meh" job aT TALKING ABOUT IT

Too confusing?

Requires too much mental energy because it's either too in the weeds or too high level.

Too soul-less?

Fails to engage the action-centre of the brain with all facts & no emotion. Boring & generic.

Too self-centric?

Disengages the audience by playing the hero & making your audience the victim.

ARCHITECHT YOUR MESSAGE

Impossible to Misunderstand. Irresistible to Act-On.

1. Untangle your core message

Create a central blueprint for your message that maps out all the key chapters of your message. This acts as the foundation for all your communication efforts from there on out and creates clarity, consistency & efficiency in your message.

2. Speak to emotions

Create a sense of belonging, empathy, authority & urgency in your audience so you can bring their guard down. Because people make decisions based on how they feel and then back it up with logic.

3. Create a strategic narrative

Tell a story that positions your audience as the hero and you as the guide in your key collateral (especially websites & decks). This allows you to "speak the same language" as your audience, making you highly relevant, engaging and memorable.

YOUR JOURNEY

The first step for all the work I do is to untangle your core message. 

This is why I recommend for all my clients to start with the "Untangle your Core Message" mini-course and then go on to pick the level of further support they need from there.

THIS IS NOT COPYWRITING
It IS THE ROOTS OF YOUR COMMUNICATION

There are two phases o your communication journey: message architecting and copywriting. In that order. Companies often dive straight into creating copy without a strong architecture, and just like a tree without roots, it often falls flat.

I specialise in setting communication roots in place with your message architecture and often facilitate a smooth and thorough handover to a copywriter at the end of our journey.

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