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I equip tech scaleups and consultants with a core message that moves their audience to action at scale

MESSAGING to Communicate the  
groundbreakingness of your business

You didn't BUILD A SUPER BUSINESS
just to do a "meh" job aT TALKING ABOUT IT

People don't grasp it's full value or how it's different due to techy, wordy and hyped up language 

You get stuck in petty  negotiations, long sales cycles and misleading comparisons due to being seen as a commodity

Sales rely heavily on your founders' presence and enthusiasm due to inconsistency in the message elsewhere

FOR When YOU'RE entering a new stage in your business 

an Impactful core message that consistently inspires action at scalE

So clear, that your value & difference is impossible to misunderstand.

So emotionally moving that people become invested in your bigger movement.

An intuitive narrative your team can repeat & your audience can remember.

WAYS TO WORK WITH ME

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£4-5K

​A 6-7 week program where I coach you to create core message that can then be rolled out to all your communication.

1-1 Coaching

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Done-with-you

£10-25K

A 6-10 week project where all you need to do is show up to the calls. I will pick your brains, create your messaging and we will refine it together.  

Get Started

THE PROCESS

1. Collect

A series of interviews with your clients or prospects to check the language that they already use to make sure yor messaging is calibrated to the words, phrases and concepts that your audience is familiar with.

2. Untangle 

Separate your core message into its key chapters including your Why, Who, What & How's, Proof and Elevator Pitch. This becomes your Core Message Map, a central blueprint for the language your organisation uses to explain what it does.

3. Story

Find the most impactful flow to deliver your message in. This becomes the fundamental narrative that echoes through all your communication so you have an impactful presence, ease of communication & brand consistency.

MOVE MORE OF THE RIGHT PEOPLE TO ACTION AT SCALE

So you can successfully grow, scale, enter markets and launch products  

Testimonials

WHAT PEOPLE SAY

"I've worked with a lot of consultants in my career so far, but I'm truly impressed with Alara's passion, expertese & personality"

—  Peter Minev, DGLegacy

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