You didn't BUILD A SUPER BUSINESS
just to do a "meh" job aT TALKING ABOUT IT
Requires too much mental energy because it's either too in the weeds or too high level.
Fails to engage the action-centre of the brain with all facts & no emotion. Boring & generic.
Disengages the audience by playing the hero & making your audience the victim.
HIGHLY INFLUENTIAL MESSAGE
Impossible to misunderstand
Set off a series of ah-ha moments in your audience's mind with irrefutable clarity as to your value.
Irresistible to act on
Effectively speak to people's emotions & subconscious drivers, or in other words the part of their brain in charge of action.
Effortless to remember
Tell a narrative that's so simple and impactful that it's easy to repeat it in all your communication efforts, your audience remembers you and they can effectively re-pitch you to others.
WAYS TO WORK WITH ME
A monthly accountability call for people who have started working on their message but are finding it overwhelming to do on their own.
A 6-7 week, one-on-one coaching program for solopreneurs or companies with a single executive.
A 6-7 week project for organizations with multiple executives where all you need to do is show up to the calls, I do the rest!
A series of interviews with your clients or prospects to check the language that they already use to make sure yor messaging is calibrated to the words, phrases and concepts that your audience is familiar with.
Separate your core message into its key chapters including your Why, Who, What & How's, Proof and Elevator Pitch. This becomes your Core Message Map, a central blueprint for the language your organisation uses to explain what it does.
3. Build a Story
Find the most impactful flow to deliver your message in. This becomes the fundamental narrative that echoes through all your communication so you have an impactful presence, ease of communication & brand consistency.
ATTRACT, CONVERT & KEEP More of the right clients
Clients who don't just buy your thing buy BUY INTO what you stand for
WHAT PEOPLE SAY
"I've worked with a lot of consultants in my career so far, but I'm truly impressed with Alara's passion, expertese & personality"
— Peter Minev, DGLegacy
IS MESSAGING THE RIGHT THING TO FOCUS ON RIGHT NOW?
Think of all your marketing efforts as a music concert.
Your basic event logistics
The venue, the date, your audience type, the genre... Most companies know this, as it's critical to their business. But it's not very useful on its own.
The songs you're playing
It's what people are here for. Without it, you make your songs up as you go along - low chance of a successful event!
The entire look & feel of the concert
From lighting, to stage decoration to dress code, you're selling a feeling. This elevates your audience's percepti
3. BRAND IDENTITY
All about finding ways to engage and really sell the songs to the audience. This is very important but without the other elements, it falls apart.
Jumping to the last two, often results in low ROI. Focus on them in order.
Can I hire one person to do it all?-
There are plenty of people/agencies that will say they can do it all and charge you a pretty penny for if. But would you trust one person to do the event logistics, song composition, lighting AND performance? Then don't do it with your marketing.