FIND YOUR ROAR
Message Architect helping founders fundamentally transform their message from underwhelming to impactful
Strong emotional pull
You didn't BUILD A SUPER BUSINESS
just to do a "meh" job aT TALKING ABOUT IT
Requires too much mental energy because it's either too in the weeds or too high level.
Fails to engage the action-centre of the brain with all facts & no emotion. Boring & generic.
Disengages the audience by playing the hero & making your audience the victim.
ARCHITECHT YOUR MESSAGE
The 3 elements of a message that's irresistible to act on
1. Irrefutable clarity
Untangle your core message to create a central blueprint of the key chapters of your message. This acts as the foundation for all your communication efforts from there on out and creates clarity, consistency & efficiency in your message.
2. Strong emotional pull
Stand out as more than just a commodity by creating a sense of belonging and empathy through communicating your deeper drivers. People make decisions based on how they feel and then back it up with logic.
3. Memorable narrative
Tell a story that positions your audience as the hero and you as the guide so you have a consistent narrative in your key collateral (e.g. websites & decks) and ongoing communication (e.g. social media & email campaigns).
WAYS TO WORK WITH ME
Great for organizations with multiple players who'd like to be involved in the message creation.
A combination of workshops, customer interviews, creation of a Core Message Map and company narrative, message testing & team coaching.
Prices range between £10-25K.
Great for companies where, for the most part, the founder runs the show.
A hybrid solution of a self-guided online course & 1-1 or group coaching to get clear on your core message and apply it to key collateral.
Prices range between £5-10K.
Great for companies who have already worked on their narrative or have hired an agency to create collateral but would like an expert opinion on specifically the messaging.
An actionable report & consultation call.
Prices range between £2-7K depending on scope.
WHAT'S SO DIFFERENT?
THE ROOTS OF YOUR COMMUNICATION
There are a lot of consumer-facing marketing solutions out there from digital marketing companies, to lead generation services or conversion copywriting. Powerful tools when your core message is clear, but when it's not, a complete money black hole.
On the other hand, there are "strategic" solutions like brand identity and positioning. Great areas to focus on to get your foundations right. However, the messaging is often a side dish, a part of the job. So you end up with a brand that looks pretty but has a half-baked message.
In the current economy, companies with a mediocre product, but a great message are winning compared to companies with a great product but a mediocre message. That's why we specialise in setting your message foundations in place. We do often work side by side with agencies and freelancers that are hired for other areas of your marketing. They love it because they get to focus on what they're good at and our clients love it because they come out of it with a bomb-proof marketing stance. Win-win-win!
WHAT PEOPLE SAY
"I've worked with a lot of consultants in my career so far, but I'm truly impressed with Alara's passion, expertese & personality"
— Peter Minev, DGLegacy