No more paralysing your audience with
TECHY, GENERIC or BORING jargon.
Your offer is amazing
Make sure your audience knows just how much
Websites
Sales & Pitch Decks
Presentations & Videos
Business owners...
We help you create a message that is...
-
to ignore
inspiring & unique
IMPOSSIBLE
-
to misunderstand
crystal clear
-
to forget
engaging & memorable
In your...
Website
Sales & Pitch Decks
Videos
Presentations
So you can stop playing it small
Raise funding with the right investors (without the faff)
Attract cold prospects (and stop relying solely on your network to grow)
Nail your sales presentations
Scale your operations with a consistent message
Client Results
Pad increased his number of recurring clients by 50%
Purandar completed his $5M seed funding round
Jaspal was voted the #1 pitch deck by Innosphere
Ramesh signed up his first ever regional client and is now partnering with Microsoft.
Karl booked calls with 3 prospective investors from cold outreach
Hermann used his new messaging to go onto national television
in 2 weeks
in 3 weeks
in 2 weeks
in 1 week
How it works
"People make decisions based upon how they feel and then look to back it up with logic" Neuroscientist Antonio Damasio
We inspire action by establishing an emotional connection followed by a clear logical explanation.
ArticulatE YOUR WHY
The key to building trust and creating a sense of belonging
"People don't buy what you do, they buy WHY you do it" Simon Sinek
clarify & Simplify YOUR message
The key to making your message impossible to misunderstand
"A confused mind never buys" Donald Miller
Leverage Storyselling
The key to making your message engaging and memorable.
"Stories make us experience & feel information" Leo Widrich
"Experiences coupled with feelings burn into our long term memory" Kerwin Rae
A more intimate process than you've ever seen before
We don't just write copy. We fundamentally untangle your voice, create the message for your keystone collateral and then make sure what we have is resonating with your audience BEFORE you go live.
STEP 1: Explore & Extract
We understand the CORE of your business
A WHY Discovery session to articulate your drivers that will connect emotionally with your audience
A Core Message Articulation session where we untangle the brain dump about the logical parts of your message and organize it into it's key "chapters"
Interviews with your clients to calibrate your message with your clients' language.
By the end of this stage you end up with an internal document - your Core Messaging Document - that is the blueprint for talking about what you do.
STEP 2: CREATE COLLATERAL
We create the message for your collateral
Organizing of the key "chapters" of your message (which we distilled in Step 1) into a story that emotionally captivates your audience, positions you as the right guide to their journey and makes them want to read/listen till the end.
Regular sessions to ensure we're on the right track and the message completely captures your magic.
By the end of this stage you end up with a document outlining the draft message of your collateral - ready for testing.
STEP 3: test & Integrate
We ensure your message is resonating
Extensive feedback from 15 people in your your target audience on the draft message we've created using www.wynter.com .
Tweaks and final changes to the message in line with the key themes that arose from the test
An integration call with key players in your organization to get them familiar with and comfortable using the new message.
By the end of this stage you end up with a document outlining the exact message of your collateral - ready for a designer.
WHAT PEOPLE SAY
"I've worked with a lot of consultants in my career so far, but I'm truly impressed with Alara's passion, expertese & personality"
— Peter Minev, DGLegacy