A mini-course for business owners & marketing agencies to create a central messaging blueprint

Get fundamentally clear on your message
Be consistent in all your communication
Halve your future content creation efforts
BUY NOW for £499

LAUNCH BONUS - includes 1-1 review call  
(Valid for July only)

Writing copy before you have a central messaging blueprint is like
building a house with no architectural plan.

Your message is messy, leading to low and unpredictable conversion
Your communication is disjointed and therefore your brand is not recognisable
Every collateral you create requires fresh thought on the messaging - highly inefficient

Get your message foundations right

A central blueprint for all your communication

Get fundamentally clear on your message
When you separate your message into its fundamental chapters, you will always know the core of what you're trying to say.
Become consistent in all your communication
The way you say it may vary, but the essence of what you're saying stays consistent, making your message simple & catchy.
Halve your future content creation efforts
Knowing what you're fundamentally saying means you can focus your energy on how to say it depending on your audience, context & goals.
Here's what you get in the mini-course:

A detailed e-book with actionable descriptions for each of your core message chapters. 

A customisable Core Message Map to bring it everything into one place, visually.

6 examples of different companies' Core Message Maps
to internalise your learnings 
(including the Core Message Map that this landing page is
 based on)

LAUNCH BONUS - 1-1 review call to validate & finalize your Core Message Map (valid for July only)

BUY NOW for £499

LAUNCH BONUS - includes 1-1 review call 
(Valid for July only)


Take it at your own speed

No previous copywriting or messaging experience needed

Works for both overall company messaging as well as individual products/services

Client Results

OptivityNow (a consultancy in the customer service space), closed two “massive long-standing dream deals” and expanded their team

DiningTek, a tech start-up in the dining industry, won three major pitch competitions with up to $80,000 prizes

DGLegacy (a tech product in the asset management space), saw “exponential growth” in the number of sales since re-doing their website

Continuous IT (an IT services company), “aligned and re-inspired” their entire team

Danielle Cobo (an elite career coach) got clear on the structure of her keynotes and book


Canton Marketing (a marketing consultancy) went into a period of “huge growth” which led to their acquisition 18 months later. “We already had great people and products. What was missing was the messaging to stand out from the crowd” says the CEO Rob Webster

What makes it so different?
The most in-depth & actionable core message framework on the market

Even though most people understand how foundational a core message is to a company's communication strategy, there are very few resources dedicated to it. Existing frameworks that dabble in the core message world often lack depth and are hard to act on. This leaves businesses to improvise and copywriters/agencies to invent their own framework which can often lack structure. This mini-course is designed to give you an easy-to-follow structure, so you know that the foundations of your communication is built strong.

Created by a full-time messaging architect

Although Alara Vural does not come from a marketing background she does have is a very specific skill that's been tested and proven in the marketing world with 100+ businesses, from local startups to global enterprises, in all sorts of industries and with all sorts of business models... The skill of taking complex concepts and breaking them down into digestible & actionable components. 

Over her years of iterations, she distilled her skill into a reliable system that she used with all of her clients. With this guide, she has finally formulated her thinking into a repeatable framework; allowing even someone with zero messaging experience to untangle their own core message. 
BUY NOW for £499

LAUNCH BONUS - includes 1-1 review call 
(Valid for July only)

When you get your foundations right the rest of the journey feels lighter

  • Higher conversion

  • Better differentiation

  • Internal alignment

  • Save energy, time & money

  • Increased passion and clarity for your own offering

BUY NOW for £499

LAUNCH BONUS - includes 1-1 review call 
(Valid for July only)